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Penn well International Exhibit Planning & Marketing Webcast WorkbookPresentHighImpact PreShow Planning & Marketing How to Set, Plan & Achieve Goals and Attract Enough of the Right Buyers to Your
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01
Identify the purpose of the exhibit planning and marketing. Determine if it is for a trade show, conference, or promotional event.
02
Set specific goals and objectives for the exhibit. Decide on the target audience, desired outcomes, and key messages to convey.
03
Plan the layout and design of the exhibit space. Consider factors such as space allocation, booth design, signage, and interactive elements.
04
Develop a comprehensive marketing strategy. This may include creating promotional materials, utilizing social media, and reaching out to potential attendees or customers.
05
Implement the marketing strategy by executing the planned tactics. This may involve advertising, direct mail, email campaigns, and coordinating with event organizers.
06
Train staff members who will be interacting with attendees or customers at the exhibit. Ensure they are knowledgeable about the product or service being promoted.
07
Monitor and evaluate the success of the exhibit planning and marketing efforts. Collect feedback, measure attendance or customer engagement, and assess the achievement of goals.
08
Make any necessary adjustments for future exhibits based on the findings from the evaluation process.

Who needs exhibit planning amp marketing?

01
Exhibit planning and marketing are needed by businesses, organizations, or individuals who want to showcase their products, services, or ideas to a specific target audience.
02
Trade show exhibitors, event organizers, marketing teams, and sales professionals often utilize exhibit planning and marketing to generate leads, increase brand awareness, and drive sales.
03
Exhibit planning and marketing can be beneficial for industries such as technology, healthcare, fashion, automotive, education, and many others.
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Exhibit planning amp marketing involves the process of creating a strategy to promote and organize an exhibit or event to attract attendees.
Exhibit planners and marketers are required to file exhibit planning amp marketing documents.
To fill out exhibit planning amp marketing, one needs to provide detailed information about the event, target audience, promotional strategies, and budget.
The purpose of exhibit planning amp marketing is to attract attendees, generate interest in the event or exhibit, and ultimately drive participation and sales.
Information such as event details, target audience demographics, promotional tactics, and budget allocation must be reported on exhibit planning amp marketing documents.
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