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February 2018FORMATS & CREATIVE GUIDELINESINTRODUCTIONFORMATS & CREATIVE GUIDELINES 2 here specs and policies explain how to create a T great advertising experience for our customers on Zalando own
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Who needs formats amp creative guidelines?

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Formats and creative guidelines are needed by individuals or businesses involved in graphic design, advertising, marketing, or any creative projects.
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Companies may require formats and creative guidelines to maintain consistent branding across different platforms and materials.
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Designers, artists, and content creators often use formats and creative guidelines to ensure their work aligns with the desired aesthetic and specifications.
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Printers and publishing houses may also need formats and creative guidelines to accurately reproduce and showcase creative works.
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Formats amp creative guidelines are a set of rules and specifications that dictate how advertisements should be formatted and created in order to meet certain standards.
Advertisers and agencies responsible for creating and distributing advertisements are required to file formats amp creative guidelines.
Formats amp creative guidelines can be filled out by providing the necessary information and following the specified instructions provided by the advertising platform or regulatory body.
The purpose of formats amp creative guidelines is to ensure that advertisements are created and displayed in a consistent and compliant manner.
Formats amp creative guidelines typically require information such as ad dimensions, file formats, file sizes, brand guidelines, and any other relevant details for the advertisement.
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