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Evaluation of Surrogate Advertising and Its Legal Measures With Special Reference To India103EVALUATION OF SURROGATE ADVERTISING AND ITS LEGAL MEASURES WITH SPECIAL REFERENCE TO INDIA Chandrasekhar
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Start by familiarizing yourself with the purpose and objective of surrogate advertising.
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Review the specific guidelines or requirements for filling out the evaluation form provided by the relevant authorities or organization.
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Carefully observe and analyze the surrogate advertisements that need to be evaluated.
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Assess whether the surrogate advertisements comply with the legal and ethical norms regarding advertising and promotion.
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Identify any potential misleading or deceptive elements in the surrogate advertisements.
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Evaluate the overall effectiveness of the surrogate advertisements in achieving the desired promotional goals.
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Submit the completed evaluation form to the designated authority or organization within the specified timeframe.

Who needs evaluation of surrogate advertising?

01
Marketing and advertising agencies
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Government regulatory bodies
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Consumer protection organizations
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Companies engaging in surrogate advertising
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Media and advertising research firms
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Evaluation of surrogate advertising is the process of assessing the effectiveness and compliance of advertising that promotes a product or service indirectly.
The companies or individuals engaging in surrogate advertising are required to file the evaluation.
The evaluation of surrogate advertising can be filled out by providing details on the advertising campaigns, target audience, and compliance with regulations.
The purpose of evaluation of surrogate advertising is to ensure transparency, accountability, and adherence to advertising laws.
The evaluation of surrogate advertising must include details on the advertising content, distribution channels, audience reach, and any complaints received.
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