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Lecture 3.4 Projective Techniques
In the last module in this lecture we will review projective techniques. Projective techniques refer to a
set of research methods and techniques that allow consumers
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Choose the four projective techniques that you want to use for your research.
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Start with the first projective technique and explain the instructions to the participants.
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Allow the participants to complete the task or activity based on the projective technique.
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Collect the responses or data generated from each projective technique.
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Repeat the same process for the remaining three projective techniques.
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Analyze the gathered data and interpret the findings based on the projective techniques used.
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What is 4 projective techniques?
4 projective techniques are research methods that help uncover hidden thoughts, feelings, and attitudes of participants.
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To fill out 4 projective techniques, researchers typically design and implement methods such as word association, sentence completion, storytelling, and image interpretation.
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The purpose of 4 projective techniques is to gain insights into participants' subconscious thoughts, attitudes, and emotions that may not be easily expressed verbally.
What information must be reported on 4 projective techniques?
Reports on 4 projective techniques should include the methodology used, findings obtained, interpretations made, and any relevant insights gained from the research.
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