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2015 IJ IRT Volume 1 Issue 12 ISSN: 23496002Perception of Indian Customers towards Shopping with Reference to Lucknow City Sharing Srivastava, Push Srivastava School of Management Sciences, Satya
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01
Understand the cultural nuances of the Indian market. Indians have their own unique preferences and behaviors when it comes to shopping and consuming products. It's important to research and study these nuances to successfully fill out the perception of Indian customers.
02
Conduct market research. This involves collecting data and insights about the Indian market, including consumer preferences, buying behavior, and consumer trends. Use surveys, focus groups, and other research methods to gather valuable information.
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Offer localized and customized products or services. Indian customers appreciate products that are tailored to their specific needs and preferences. Adapting your offerings to match their expectations can help you gain their trust and loyalty.
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Provide excellent customer service. Indians place a high value on customer satisfaction and word-of-mouth recommendations. Make sure your customer service is responsive, efficient, and personalized to meet the expectations of Indian customers.
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Build relationships and trust. Indian customers prefer to do business with people and brands they trust. Invest time and effort into building strong relationships with your Indian customers by engaging with them on social media, organizing events, and providing value-added services.
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Be mindful of pricing and value for money. Indian customers are price-sensitive and look for good value for their money. Conduct a pricing analysis and ensure that your products or services are competitively priced without compromising on quality.
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Adapt your marketing strategies. Indian customers are influenced by interpersonal relationships, family and societal values, and cultural references. Tailor your marketing messages and channels to resonate with their emotions, beliefs, and aspirations.
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Stay updated with market trends. The Indian market is dynamic and ever-changing. Keep an eye on the latest trends, technological advancements, and consumer behavior patterns to ensure that your perception of Indian customers is up to date.
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Seek feedback and continuously improve. Indian customers appreciate brands that listen to their feedback and act upon it. Regularly seek feedback through surveys, reviews, and social media platforms, and use the insights to enhance your offerings and customer experience.
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Be patient and persistent. Building a strong perception of Indian customers takes time and effort. Don't get discouraged by initial challenges or setbacks. Stay committed, learn from your experiences, and continuously refine your approach.

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International brands. International brands looking to establish themselves in India need to adapt their strategies and offerings to match the perception of Indian customers.
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Perception of Indian customers refers to the opinions and beliefs held by customers in India about a certain product, service, or brand.
Businesses operating in India and collecting data on customer perceptions are required to file the perception of Indian customers.
Perception of Indian customers can be filled out by conducting surveys, interviews, or analyzing social media and customer feedback.
The purpose of perception of Indian customers is to understand customer preferences, improve products or services, and tailor marketing strategies.
The information reported on perception of Indian customers may include demographics, opinions, satisfaction levels, and purchasing behaviors.
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