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ZENITH
International Journal of Multidisciplinary Research
Vol.1 Issue 8, December 2011, ISSN 2231 5780PRIVATE LABELS IN INDIAN RETAIL INDUSTRY
HARIPRAKASH*
*Assistant Professor, MBA Department,
Srinivasan
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Private labels in India refer to products that are manufactured by one company but sold under the brand name of another company.
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Private labels in India can be filled out by providing information about the product, its ingredients, manufacturing process, and any other relevant details.
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The purpose of private labels in India is to allow companies to offer unique products under their own brand names without having to manufacture them themselves.
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Information such as ingredients, nutritional facts, manufacturing location, and batch number must be reported on private labels in India.
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