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Name and
logo reference
guide
February 2016Color palette
Using the Piper Affray color palette
strategically and consistently will help
us continue to build brand recognition
in the marketplace.
Gray
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How to fill out logo reference
01
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02
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03
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04
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Who needs logo reference?
01
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What is logo reference?
Logo reference is a form that identifies the logo or trademark used by a company.
Who is required to file logo reference?
All companies that use a logo or trademark are required to file logo reference.
How to fill out logo reference?
Logo reference can be filled out online through the designated government website.
What is the purpose of logo reference?
The purpose of logo reference is to officially register and protect the logo or trademark of a company.
What information must be reported on logo reference?
Logo reference must include details such as the company name, logo description, and date of first use.
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