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Mystery shopping to test the potential for discrimination within the private rental sector (part of the Right to Rent evaluation) Research Report 85 Mark Long and Bethan Cooke (DRC Continental)October
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Mystery shopping is a research technique used to evaluate the quality of service or compliance with standards by posing as a regular customer.
Businesses in various industries such as retail, hospitality, banking, and healthcare may utilize mystery shopping to test customer service and operational practices.
To fill out mystery shopping reports, mystery shoppers must accurately detail their interactions, observations, and any predefined criteria set by the client.
The purpose of mystery shopping is to provide businesses with valuable feedback on customer service, employee performance, and overall customer experience.
Mystery shopping reports typically include details on customer service interactions, cleanliness, product knowledge, and adherence to company policies.
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