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Print Rate Card 2016 Effective January 1, 2016Advertising ContactsPrint Ad Gross Rates Unit Size1x3×6×12×24x$12,675×$11,41010,615×10,150ColorEast George Halo 609.242.4294 Fax: 908.765.0300Full

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How to fill out print ad gross rates

01

To fill out print ad gross rates, follow these steps:

02

Start by gathering all the necessary information about the print ad, such as the publication's name, date of publication, and size of the ad.

03

Determine the gross rate for the print ad. This is usually provided by the publication and represents the total cost of running the ad before any discounts or commissions are applied.

04

Calculate any additional charges or discounts that may apply to the print ad. These can include charges for color printing, placement preferences, or any promotional discounts.

05

Add or subtract the additional charges or discounts from the gross rate to determine the final cost of the ad.

06

Double-check all calculations and ensure that the final cost aligns with the budget and advertising objectives.

07

Fill out the print ad gross rates form or document with the finalized rates and any relevant details.

08

Submit the filled-out form or document to the appropriate parties, such as the publication, advertising agency, or accounting department, as required.

Who needs print ad gross rates?

01

Print ad gross rates are needed by individuals or businesses involved in advertising planning and budgeting.

02

Advertising agencies: Ad agencies use print ad gross rates to determine the cost of running print ads for their clients and to develop advertising budgets.

03

Businesses or organizations: Companies and organizations use print ad gross rates to estimate and allocate their advertising expenses for print media, ensuring they stay within their budget.

04

Media planners: Professionals responsible for planning media campaigns rely on print ad gross rates to evaluate the cost-effectiveness of print ads and make informed decisions about media placement.

05

Marketing departments: Marketing teams use print ad gross rates to assess the financial impact of print advertising activities and measure the return on investment.

06

Advertising executives: Executives involved in advertising and promotion need print ad gross rates to make strategic decisions, negotiate ad space rates, and evaluate campaign performance.

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What is print ad gross rates?

Print ad gross rates are the rates at which advertising space is sold in a print publication.

Who is required to file print ad gross rates?

Publishers and advertisers are required to file print ad gross rates.

How to fill out print ad gross rates?

Print ad gross rates can be filled out by providing details of the advertising space sold, the rates at which it was sold, and any discounts offered.

What is the purpose of print ad gross rates?

The purpose of print ad gross rates is to provide transparency and accountability in the advertising industry.

What information must be reported on print ad gross rates?

Information such as the publication name, date of publication, advertising space sold, rates, and discounts must be reported on print ad gross rates.

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