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U.S. DEPARTMENT OF HOUSING AND URBAN DEVELOPMENT WASHINGTON, DC 204105000OFFICE OF PUBLIC AND INDIAN HOUSINGSpecial Attention of:NOTICE PIH201722Public Housing Agencies and Related InterestsIssued:
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Who needs voluntary affirmative marketing?

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Voluntary affirmative marketing is beneficial for organizations and businesses that want to promote diversity, inclusion, and equal opportunities.
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It is particularly relevant for companies that want to actively engage and reach out to underrepresented groups, such as minority communities, women, people with disabilities, or any other groups facing barriers in the job market or society as a whole.
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By implementing affirmative marketing, organizations can demonstrate their commitment to diversity and inclusivity, foster positive public perception, attract a more diverse pool of talent, and contribute to a more equitable society.
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Voluntary affirmative marketing is a proactive approach taken by businesses to promote diversity and inclusion in marketing campaigns.
Businesses and organizations that want to demonstrate their commitment to diversity and inclusion may choose to file voluntary affirmative marketing.
Voluntary affirmative marketing can be filled out by including information on diversity initiatives, marketing strategies, and any other efforts to promote diversity and inclusion.
The purpose of voluntary affirmative marketing is to show a commitment to diversity and inclusion, and to create a more inclusive marketing environment.
Information on diversity initiatives, marketing strategies, and efforts to promote diversity and inclusion must be reported on voluntary affirmative marketing.
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