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CNA Brand Guidelines JULY 20172TABLE OF CONTENTS3×Introduction11Verbal Identity30Visual Identity63General Guidelines854The CNA Brand12Content Strategy31Brand Logo64Brochure or Folder86×CNA.com5Brand

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How to fill out cna brand guidelines

01

Start by reviewing the CNA brand guidelines document thoroughly to gain a clear understanding of the guidelines.

02

Familiarize yourself with the CNA logo, typography, colors, and other brand elements mentioned in the guidelines.

03

Follow the guidelines when creating any marketing materials, including brochures, advertisements, websites, and social media posts.

04

Use the correct fonts and typography specified in the guidelines to maintain consistency.

05

Ensure that the CNA logo is used correctly and in the proper size and placement as outlined in the guidelines.

06

Adhere to the specified color palette and use the approved colors for any visual elements in your designs.

07

Pay attention to the recommended spacing and proportions mentioned in the guidelines for a visually balanced layout.

08

Consider the tone of voice and messaging guidelines to maintain a consistent and coherent brand voice in your communications.

09

Seek approval from the relevant departments or stakeholders if there are any deviations or modifications required.

10

Regularly update yourself with any revisions or updates to the brand guidelines to ensure that you are always using the latest version.

Who needs cna brand guidelines?

01

Anyone who represents or creates marketing materials for CNA should follow the CNA brand guidelines.

02

Marketing professionals, graphic designers, web developers, and copywriters who work on CNA's promotional materials need to adhere to the brand guidelines.

03

Employees, partners, and contractors involved in creating or distributing CNA's brand-related content should also follow the guidelines.

04

Ensuring consistency in branding helps CNA establish a strong and unified brand identity, enhancing brand recognition and promoting a professional image.

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What is cna brand guidelines?

CNA brand guidelines define rules and standards for the use of CNA's brand elements such as logo, colors, fonts, etc.

Who is required to file cna brand guidelines?

All employees, partners, vendors, and third parties working with or for CNA are required to follow CNA brand guidelines.

How to fill out cna brand guidelines?

CNA brand guidelines can be filled out online by accessing the designated portal on the company's website.

What is the purpose of cna brand guidelines?

The purpose of CNA brand guidelines is to ensure consistency and uniformity in the use of CNA's brand across all communications and marketing materials.

What information must be reported on cna brand guidelines?

CNA brand guidelines typically require information on logo usage, color palette, typography, brand tone, and usage examples.

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