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CNA Brand Guidelines
JULY 20172TABLE OF CONTENTS3×Introduction11Verbal Identity30Visual Identity63General Guidelines854The CNA Brand12Content Strategy31Brand Logo64Brochure or Folder86×CNA.com5Brand
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How to fill out cna brand guidelines
How to fill out cna brand guidelines
01
Start by familiarizing yourself with the CNA brand guidelines document. Read through the entire document to understand the brand's visual and verbal identity.
02
Pay attention to the specific instructions, rules, and recommendations mentioned in the brand guidelines. These guidelines will provide details on logo usage, typography, color palette, and other visual elements.
03
Follow the guidelines for logo usage, including size, placement, clear space, and color variations. Use the approved versions of the CNA logo as specified in the guidelines.
04
Ensure consistent and accurate use of typography. Refer to the guidelines for the approved fonts and their specific usage for headings, body text, etc.
05
Adhere to the provided color palette for all branded materials. Use the specified CMYK, RGB, or HEX codes for accurate color reproduction.
06
Use the provided templates for various branded materials, such as presentations, letterheads, and business cards. These templates will ensure consistency in design and layout.
07
Follow the guidelines for photography, illustration, and other visual elements to maintain the brand's visual identity across different mediums.
08
Pay attention to the tone of voice and messaging guidelines. Use the recommended writing style, tone, and language to communicate effectively following the brand's voice.
09
Seek approval from the designated individuals or departments before finalizing any branded materials to ensure compliance with the brand guidelines.
10
Regularly review and update your knowledge of the CNA brand guidelines as they may evolve over time. Stay updated with any revisions or additions to the guidelines.
Who needs cna brand guidelines?
01
The CNA brand guidelines are needed by various stakeholders including:
02
- Employees and team members involved in creating or using branded materials for internal or external communications.
03
- Graphic designers, marketing professionals, and agencies responsible for creating brand assets and implementing the brand guidelines in different mediums.
04
- Vendors and suppliers who work with CNA to produce branded materials like signage, merchandise, or packaging.
05
- Any individual or entity representing CNA or involved in promoting the brand's services or products.
06
It is crucial for these stakeholders to adhere to the brand guidelines to maintain consistency, professionalism, and brand recognition in all communication efforts.
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What is cna brand guidelines?
CNA brand guidelines are a set of rules and standards that dictate how the CNA brand should be presented and used.
Who is required to file cna brand guidelines?
Anyone who works with or represents the CNA brand is required to follow and adhere to the brand guidelines.
How to fill out cna brand guidelines?
CNA brand guidelines can be filled out by following the instructions and templates provided in the brand guidelines document.
What is the purpose of cna brand guidelines?
The purpose of CNA brand guidelines is to maintain brand consistency, protect the brand's image, and ensure that all communications reflect the brand's values.
What information must be reported on cna brand guidelines?
The brand guidelines typically include details on logo usage, color palette, typography, tone of voice, and other visual and verbal elements.
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