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Newline Express Airtime Sales Quick Operation Guidelines Effective from January 2014Hong Kong Cable News Express Limited (HK CNE) The Exclusive Commercial Airtime Sales Distributor & Content Provider
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How to fill out brand identity style guide

01
To fill out a brand identity style guide, follow these steps:
02
Start with a clear explanation of your brand's mission, vision, and values.
03
Define your brand's target audience and key stakeholders.
04
Specify your brand's logo guidelines, including the correct usage, variations, and acceptable sizes.
05
Outline your brand's color palette, including primary, secondary, and accent colors, as well as their specific values (RGB, CMYK, HEX codes).
06
Provide guidelines for typography, including font choices, sizes, and usage in different contexts.
07
Define your brand's imagery guidelines, such as preferred photography style, illustrations, or graphic elements.
08
Include guidelines for brand voice and tone, specifying the desired language, communication style, and messaging.
09
Specify guidelines for designing brand collateral, such as brochures, business cards, letterheads, or digital assets.
10
Provide examples and templates for consistent brand application across various channels, both online and offline.
11
Regularly review and update your brand identity style guide to reflect any changes or adaptations in your brand's strategy or positioning.

Who needs brand identity style guide?

01
A brand identity style guide is beneficial for:
02
- Companies and organizations of all sizes that want to maintain consistent branding across different communication channels.
03
- Marketing and design teams responsible for creating brand assets and marketing materials.
04
- Freelancers and external agencies working on behalf of a brand to ensure they adhere to the brand's guidelines.
05
- Startups and small businesses looking to establish a strong and recognizable brand presence.
06
- Any individual or entity invested in building a cohesive and memorable brand image.
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A brand identity style guide is a document that provides guidelines on how a brand should be presented to maintain consistency in design, messaging, and visual elements.
Companies or organizations that have a specific brand identity and want to ensure consistency across all communications channels are required to file a brand identity style guide.
To fill out a brand identity style guide, you would need to include information such as logo usage guidelines, color palette, typography, photography style, and brand voice recommendations.
The purpose of a brand identity style guide is to ensure that a brand is presented consistently across various platforms, which helps in building brand recognition and trust among consumers.
Information that must be reported on a brand identity style guide includes logo variations, color codes, fonts, tone of voice, and examples of correct and incorrect usage.
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