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Impact of Surrogate Advertising Ms. DeepaNathwani (Research Scholar, PPU) Asst. Prof. MUCH, Pimps, Pune dgnathwani×gmail.com AbstractIntroductionAdvertisements are a very effective medium to reach
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To fill out the impact of surrogate advertising, follow these steps:
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Begin by identifying the primary objectives of the surrogate advertising campaign.
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Determine the target audience for the campaign and gather relevant data about their preferences and behaviors.
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Develop a compelling message that aligns with the brand while indirectly promoting the prohibited product or service.
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Choose appropriate advertising channels such as TV, radio, online platforms, or print media to reach the target audience effectively.
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Create visually appealing and engaging advertisements that capture the attention of viewers.
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Monitor and analyze the impact of the campaign by tracking key metrics like brand awareness, customer engagement, and sales.
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Adjust the advertising strategy as needed based on the insights gained from the impact analysis.
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Ensure compliance with the relevant laws and regulations governing surrogate advertising in the target market.
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Regularly review and refine the impact of surrogate advertising approach to maximize its effectiveness.

Who needs impact of surrogate advertising?

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Surrogate advertising is typically required by businesses or brands that are prohibited from directly promoting their products or services due to legal restrictions or social constraints.
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Such businesses may include alcohol companies, tobacco manufacturers, gambling establishments, or adult entertainment providers.
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These brands rely on surrogate advertising to indirectly create brand awareness, drive customer engagement, and ultimately boost sales.
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Surrogate advertising is a form of advertising which indirectly promotes a banned product under the guise of a different product.
Companies engaged in surrogate advertising are required to file impact reports.
The impact of surrogate advertising should be filled out with detailed information on the advertisement and its impact.
The purpose of filing impact reports is to monitor and regulate surrogate advertising practices.
Information such as the advertisement details, target audience, and impact assessment must be reported.
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