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CONFERENCE MEDIA MEASUREMENT AND RESEARCH 2016 November 8th 2016, ZagrebAgenda: PRINTReadership research in Austria Petra Auschwitz, Director of ARE Vain MediaAnalysen, Austria TV Dovetail two years
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01
Start by gathering all the necessary information about the conference media, such as the date, location, and duration of the conference.
02
Determine the goals and objectives of the conference media measurement. Are you looking to measure the overall reach and engagement of the conference media, or do you have specific metrics in mind?
03
Choose the appropriate tools and platforms to measure the conference media. This could include social media analytics tools, website analytics, or survey tools to gather feedback from attendees.
04
Develop a measurement plan outlining the key metrics you will be tracking. This could include metrics like impressions, reach, engagement, conversions, or sentiment analysis.
05
Implement the measurement plan by setting up the necessary tracking codes or tags on your event website, social media accounts, or any other relevant platforms.
06
Monitor the conference media in real-time to collect data and track the performance of your event. Keep an eye on the metrics you have identified in your measurement plan.
07
Analyze the collected data and measure the performance of the conference media against your predetermined objectives. Identify any areas of improvement or success.
08
Generate reports and communicate the findings to relevant stakeholders. Present the data in a clear and concise manner, highlighting key insights and recommendations for future conferences.
09
Continuously evaluate and refine your measurement approach for future conferences based on the learnings and feedback from previous events.

Who needs conference media measurement and?

01
Conference organizers who want to assess the success and impact of their events.
02
Marketing teams who are responsible for promoting the conference and need to gauge the effectiveness of their efforts.
03
Sponsor companies who want to evaluate the return on investment (ROI) of their sponsorship and partnerships with conferences.
04
PR agencies who need to measure the media exposure and coverage generated by conference events.
05
Companies or individuals who are considering organizing a conference in the future and want to understand the potential impact and reach of such events.
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Conference media measurement is the process of assessing and analyzing the coverage and impact of a conference in various media outlets such as print, online, and broadcast.
Organizers or sponsors of conferences are typically required to file conference media measurement reports.
Conference media measurement can be filled out by gathering data on the conference coverage from different media sources and analyzing it to measure the impact.
The purpose of conference media measurement is to evaluate the effectiveness of a conference in reaching its target audience and achieving its communication goals.
Information that must be reported on conference media measurement includes the number of media mentions, type of coverage, audience reach, and key messages highlighted.
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