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Multiple Classes of Service in Ethernet Mobile Back haul Network January 2012 The Benefits of Multiple Classes of Service for Ethernet Mobile Back haul January 2012 Version 1.0 MEF Positioning Paper

How to fill out mbh multi-cos positioning paper

How to Fill Out MBH Multi-COS Positioning Paper:

1. Start by understanding the purpose of the positioning paper. The MBH Multi-COS positioning paper is designed to outline the strategic positioning of multiple companies within a particular industry or market. It is important to have a clear understanding of the objectives and goals of the companies being positioned.
2. Identify the key stakeholders involved. Determine who will be responsible for filling out the positioning paper and who should be involved in the decision-making process. This could include executives from each of the companies, marketing teams, and any other relevant individuals.
3. Gather relevant information about each company. In order to properly position the companies, you will need to gather information about their products or services, target markets, competitive landscape, and any unique selling propositions. This can be done through interviews, research, or by reviewing existing marketing materials.
4. Define the positioning statement for each company. A positioning statement is a concise statement that describes the unique value and differentiation of each company. It should be clear, compelling, and targeted towards the specific audience. Take into consideration the desired perception and how it aligns with the overall positioning of the multi-COS.
5. Determine the target market for each company. Identify the specific audience or customer segment that each company is targeting. Consider their demographics, psychographics, and any other relevant factors. This will help guide the positioning strategy and messaging for each company.
6. Develop key messages and value propositions for each company. Based on the positioning statement and target market, craft compelling messages and value propositions that highlight the unique benefits and advantages of each company. These messages should be consistent with the overall positioning of the multi-COS.
7. Outline the marketing and communication strategies for each company. Determine the specific marketing tactics and channels that will be utilized to reach the target audience. This could include digital marketing, social media, traditional advertising, public relations, and more. Tailor the strategies to align with the positioning and unique strengths of each company.

Who Needs MBH Multi-COS Positioning Paper:

1. Businesses or organizations that are part of a multi-company collaboration or partnership. This could include joint ventures, strategic alliances, or any other type of collaborative effort.
2. Companies looking to differentiate themselves in the market. The multi-COS positioning paper can help identify and communicate the unique value propositions of each company involved, allowing them to stand out from competitors.
3. Marketing teams and executives responsible for guiding the marketing strategies and messaging of multiple companies. The positioning paper provides a clear framework for developing cohesive and effective marketing strategies.

In conclusion, filling out the MBH Multi-COS positioning paper involves understanding the purpose, gathering information, defining positioning statements, determining target markets, developing key messages, and outlining marketing strategies. This paper is important for businesses involved in collaborative efforts and those looking to differentiate themselves in the market.

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