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Brand identity guidelines Specifications: 9.2 SIX Structured Products Exchange v1.1 / January 30, 2014SIX Brand identity guidelines v1.1/January 30, 2014-Page 2/16SIX Structured Products Exchange1.
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How to fill out brand identity guidelines specifications

01
To fill out brand identity guidelines specifications, follow these steps:
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Start by understanding your brand: Familiarize yourself with your brand’s values, mission, vision, and target audience.
03
Define the visual elements: Determine the logo, colors, typography, and imagery that represent your brand.
04
Establish guidelines for logo usage: Specify the correct size, placement, and clear space around the logo.
05
Outline color palette guidelines: Provide the RGB, CMYK, and hex codes for the brand colors and their specific usage.
06
Define typography guidelines: Specify the fonts for headings, body text, and other design elements, along with their size and spacing.
07
Detail imagery and photography guidelines: Describe the style, composition, and quality of images that should be used in brand materials.
08
Provide writing guidelines: Specify the tone of voice, grammar rules, and brand messaging guidelines.
09
Include examples: Demonstrate how the brand identity should be applied across different mediums like websites, advertisements, and social media.
10
Review and revise: Regularly update the brand identity guidelines to reflect any changes or improvements in your brand.
11
By following these steps, you can effectively fill out brand identity guidelines specifications.

Who needs brand identity guidelines specifications?

01
Brand identity guidelines specifications are needed by:
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- Businesses and corporations to maintain consistent branding across all marketing materials.
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- Graphic designers and creatives who work on creating and designing brand assets.
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- Marketing teams and agencies to ensure brand consistency in their campaigns and advertisements.
05
- Startups and new businesses establishing their brand identity from scratch.
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- Companies with multiple branches or franchises, to maintain a unified brand image.
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In summary, anyone involved in building, promoting, or maintaining a brand can benefit from having brand identity guidelines specifications.
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Brand identity guidelines specifications outline the design elements, color schemes, typography, and messaging that make up a brand's visual and verbal identity.
Companies or organizations who want to maintain consistency in their branding across all platforms and communications are required to file brand identity guidelines specifications.
Brand identity guidelines specifications can be filled out by including detailed information on logo usage, color codes, font styles, tone of voice, and any other visual or verbal elements that represent the brand.
The purpose of brand identity guidelines specifications is to ensure consistency and coherence in how a brand presents itself to the public, helping to build brand recognition and trust.
Brand identity guidelines specifications should include details on logo usage, color palette, typography, tone of voice, brand values, and any other elements that contribute to the brand's identity.
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