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Village of Mahomes 503 E. Main Street P.O. Box 259 Mahomes, IL 618530259 phone (217) 5864456 fax (217) 5865696SPECIAL BOARD OF TRUSTEES VILLAGE OF MAHOMES ADMINISTRATION OFFICE 503 E. MAIN ST. NOVEMBER
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01
Start by defining your target audience: Consider who your product or service is designed for and what problems it solves for them.
02
Identify your unique value proposition: Determine what sets your offering apart from competitors and how it provides value to your target audience.
03
Conduct market research: Analyze your industry, competitors, and customer preferences to gather valuable insights and understand market trends.
04
Define your brand personality: Decide on the tone, voice, and image that aligns with your target audience and differentiates your brand.
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Determine your key messages: Create concise and compelling statements that convey your brand's value and resonate with your target audience.
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Align your positioning with your brand strategy: Ensure that your positioning aligns with your overall brand vision, mission, and goals.
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Test and refine your positioning: Seek feedback from your target audience and adjust your positioning based on their reactions and preferences.
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Establish consistent branding across all touchpoints: Implement your positioning strategy across your marketing materials, website, social media, and customer interactions.
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Monitor and adapt your positioning: Regularly evaluate the effectiveness of your positioning strategy and make necessary adjustments based on market changes and customer feedback.

Who needs deciding on your positioning?

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Startups and entrepreneurs: Deciding on your positioning is crucial for startups and entrepreneurs as it helps establish a clear market position and differentiate from competitors.
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Marketing and branding professionals: Professionals working in the field of marketing and branding play a key role in deciding on positioning to ensure effective communication of the brand message.
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Product managers: Product managers need to understand the target audience and their preferences to position their products effectively and drive sales.
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Deciding on your positioning involves determining where your company stands in relation to its competitors in the market.
Marketing or branding teams are usually responsible for deciding on the company's positioning.
The process involves conducting market research, evaluating competitors, and identifying unique selling points.
The purpose is to differentiate your company from competitors and appeal to target customers.
Information such as target market, brand values, and competitive analysis must be included in the positioning decision.
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