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LESSON PLAN Level:Grades 6 to 9About the Author:MediaSmartsOnline Marketing to Kids: Protecting Your Privacy This lesson is part of USE, UNDERSTAND & CREATE: A Digital Literacy Framework for Canadian
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How to fill out online marketing to kids

01
Identify your target audience: Determine the age group and interests of the kids you want to target with your online marketing.
02
Create engaging content: Develop visually appealing and interactive content that will capture the attention of kids and keep them engaged.
03
Utilize social media platforms: Promote your online marketing campaigns on popular kids-focused social media platforms such as TikTok, YouTube Kids, or Instagram Kids.
04
Incorporate gamification elements: Add gamification features to make your online marketing more interactive and enjoyable for kids.
05
Use influencers: Collaborate with kid-friendly influencers and content creators who have a significant following among your target audience.
06
Ensure compliance with regulations: Familiarize yourself with laws and regulations related to online marketing to kids, such as the Children's Online Privacy Protection Act (COPPA), and ensure your campaigns follow the guidelines.
07
Analyze and optimize: Continuously monitor the performance of your online marketing campaigns, gather data, and use insights to optimize your strategies for better results.
08
Engage with parents/guardians: Recognize the importance of involving parents or guardians in your online marketing efforts, as they play a crucial role in making purchasing decisions for their children.

Who needs online marketing to kids?

01
Online stores selling toys, games, or children's clothing
02
Educational institutions offering online courses for kids
03
Entertainment companies targeting young audiences
04
Brands promoting kid-friendly products or services
05
Event organizers hosting children's events or programs
06
Non-profit organizations aiming to raise awareness among kids
07
Publishers or authors of children's books
08
Parents or individuals aiming to generate income through kid-focused content
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Online marketing to kids refers to the practice of promoting products or services to children through digital platforms such as websites, social media, and mobile applications.
Companies or advertisers who target children with their online marketing campaigns are required to file online marketing to kids.
Online marketing to kids should be filled out accurately and completely, providing information about the products or services being promoted, the target audience, and any disclosures or disclaimers required by law.
The purpose of online marketing to kids is to ensure that companies and advertisers are transparent about their marketing practices and comply with regulations designed to protect children from deceptive advertising.
Information that must be reported on online marketing to kids includes details about the products or services being marketed, the target age group, any interactive features, and any data collection practices.
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