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Get the free Exhibits and Trade Shows Permit Application. Permit Application

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Raleigh Fire Department Office of the Fire MarshalExhibits & Trade Shows Permit Application310 West Martin Street, Suite 200 Raleigh, NC 27602 Phone (919) 9966392 Fax (919) 8316180 www.raleighnc.gov
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How to fill out exhibits and trade shows

01
Determine the purpose of your exhibit or trade show. Are you looking to promote a new product, generate leads, or build brand awareness? This will help you tailor your approach and set specific goals for the event.
02
Choose the right exhibit or trade show for your target audience. Research different events in your industry and evaluate their attendee profiles, exhibition spaces, and opportunities for networking and collaboration.
03
Design an engaging and visually appealing booth. Consider the layout, graphics, lighting, and signage that will attract and captivate attendees. Make sure your booth reflects your brand identity and effectively communicates your message.
04
Prepare your staff. Train them on important product knowledge, communication techniques, and customer interaction. Make sure they are well-informed and capable of answering questions or providing demonstrations.
05
Create promotional materials and giveaways. Develop brochures, flyers, business cards, or branded merchandise that can be distributed to visitors. Consider offering special discounts or incentives to drive traffic to your booth.
06
Engage with attendees. Actively initiate conversations, listen to their needs, and offer solutions. Use interactive displays, demonstrations, or presentations to capture their interest and leave a lasting impression.
07
Follow up with leads. Collect contact information from interested visitors and promptly reach out to them after the event. Personalize your communications and continue the conversation to nurture these leads into potential customers.
08
Evaluate your performance. Measure the success of your exhibit or trade show by reviewing your goals, tracking metrics like lead generation, sales conversions, or brand exposure. Analyze feedback and identify areas for improvement.
09
Repeat and refine. Use the insights gained from the evaluation to refine your strategies and enhance future exhibit or trade show participation. Continuously adapt and iterate to maximize your return on investment.

Who needs exhibits and trade shows?

01
Exhibits and trade shows can benefit various individuals and businesses, including:
02
- Companies launching new products or services who want to showcase them to a targeted audience and generate buzz.
03
- Small businesses or startups looking to raise brand awareness and gain exposure in a competitive market.
04
- Sales teams aiming to generate leads and connect with potential customers face-to-face.
05
- Industry professionals seeking networking opportunities and collaboration with like-minded individuals.
06
- Business owners aiming to stay up-to-date with the latest industry trends, innovations, and market insights.
07
- Marketing teams looking to gather customer feedback, conduct market research, or conduct competitor analysis.
08
- Non-profit organizations or associations aiming to spread awareness, recruit volunteers, or gain support for a cause.
09
- Job seekers looking to network with potential employers or explore career opportunities within a specific industry.
10
- Attendees interested in learning about new products, exploring industry trends, or connecting with industry experts.
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Exhibits and trade shows are events where companies showcase their products or services to potential customers, partners, and investors.
Companies participating in exhibits and trade shows are required to file the necessary paperwork.
To fill out exhibits and trade shows, companies need to provide detailed information about the products or services they will showcase, as well as the booth or exhibition space they will occupy.
The purpose of exhibits and trade shows is to promote products or services, generate leads, network with potential customers and partners, and increase brand awareness.
Companies must report information such as the name and description of the products or services being showcased, the location and date of the event, and the expected number of attendees.
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