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Nielsen is a global measurement and data analytics company that provides insights into what people watch, listen to, and buy.
Media companies, advertisers, and marketers are typically required to file Nielsen data.
Nielsen data is typically collected through various measurement tools such as ratings surveys, meters, and panels.
The purpose of Nielsen data is to provide insights into consumer behavior and preferences, which can be used for making marketing and programming decisions.
Nielsen typically requires data on audience demographics, viewership, and consumer habits.
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