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Predictive Next Best Action for Marketing Demand Generation and Sales Erik Bower & Josie Lazarus (Palo Alto Networks) 3/11/17Agenda Current state of marketingOmnichannel predictive next best action
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How to fill out predictive next best action

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What is predictive next best action?
Predictive next best action is a decision-making approach that uses data analysis and modeling to determine the best action to take for a particular customer or situation.
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Companies or organizations that want to improve their customer engagement and decision-making processes may use predictive next best action.
How to fill out predictive next best action?
To fill out predictive next best action, companies can use predictive analytics tools and algorithms to analyze customer behavior and predict the best action to take.
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The purpose of predictive next best action is to increase customer satisfaction, retention, and revenue by providing personalized and timely recommendations or actions.
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Information reported on predictive next best action may include customer data, predictive models used, recommended actions, and outcomes.
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