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CANADIAN SPECIAL EVENTS & MEETING EXPOEXHIBITOR PROSPECTUSVANCOUVEROct 27, 2010 Trade Show & Conference(Conference: Oct 26, Trade Show: Oct 27)Rocky Mountaineer Station Vancouver, BC Canada's premier
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Determine the objective of participating in the trade show or conference. Is it to generate leads, network with industry professionals, showcase your products or services, or explore new business opportunities?
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Research and choose the most relevant trade show or conference for your industry. Consider factors like target audience, location, size, reputation, and cost.
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Register for the event and book your booth or exhibition space well in advance. Reserve any additional services or equipment you may need, such as audiovisual systems, signage, or furniture.
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Train your staff who will be attending the event. They should be knowledgeable about your offerings, engaging, and capable of answering questions. Provide them with promotional materials and any necessary tools.
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Promote your presence at the trade show or conference through various channels, such as your website, social media, email marketing, and industry publications. Offer incentives for attendees to visit your booth.
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Prepare marketing and promotional materials, such as brochures, business cards, banners, and giveaways. Ensure they are informative, visually appealing, and aligned with your branding.
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Engage with attendees during the event. Capture leads, have meaningful conversations, and establish connections. Collect contact information for potential follow-ups.
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Attend relevant presentations, panel discussions, or workshops to expand your industry knowledge and network with other professionals. Take notes and exchange business cards.
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Follow up with leads and contacts after the trade show or conference. Send personalized emails, make phone calls, or schedule meetings to nurture relationships and potentially convert leads into customers.

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