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Westpac DM Guidelines. JULY 2017 VERSION 1.01Contents.1.0 Introduction.31.1 Introduction. . . . . . . . . . . . . . . . . . .454.0Envelopes and stocks.4.1Envelope vs. self mailer. . . . . . . . .
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How to fill out westpac brand guidelines:

01
Start by familiarizing yourself with the westpac brand guidelines document. Read through the entire document to understand the guidelines, standards, and expectations set by westpac.
02
Pay attention to the specific instructions provided in the brand guidelines regarding logo usage, typography, colors, imagery, and overall visual identity.
03
Ensure that you adhere to the correct logo usage guidelines. Use the approved versions of the westpac logo and avoid any unauthorized modifications or alterations.
04
Follow the typography guidelines by using the specified fonts and sizes for different types of content. Consistency in typography will help maintain the visual identity of westpac.
05
Keep in mind the approved color palette provided in the brand guidelines. Use these colors consistently across all brand assets to ensure a cohesive and recognizable brand identity.
06
Use the recommended imagery style and guidelines when selecting and using images that represent westpac. Consider the intended audience and the brand image you want to portray while choosing images.
07
Seek clarification or guidance from the brand guidelines document if you encounter any specific situations or scenarios that are not explicitly mentioned. This can help ensure that your work aligns with the westpac brand.

Who needs westpac brand guidelines:

01
Employees of westpac, including those working in marketing, design, communications, or any other roles that involve creating or representing the company's brand assets.
02
External vendors, agencies, or contractors who work closely with westpac and are involved in creating brand assets or communications on behalf of the company.
03
Any stakeholders or partners working with westpac who need to ensure that their own brand materials align with the westpac brand identity.
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Westpac brand guidelines are the official standards and rules that govern the use of the Westpac brand, including logos, colors, typography, and visual elements to ensure consistency and integrity of the brand identity.
All employees, departments, and external partners who use the Westpac brand materials must adhere to the brand guidelines and file necessary documentation as required.
To fill out Westpac brand guidelines, refer to the specific sections that require completion, provide accurate information about branding usage, and ensure compliance with all recommended standards outlined in the guidelines.
The purpose of Westpac brand guidelines is to protect the brand's identity, promote brand consistency across all communications and materials, and enhance brand recognition among customers and stakeholders.
Information that must be reported on Westpac brand guidelines includes brand usage examples, logo variations, color palettes, typography, legal disclaimers, and any other relevant branding requirements.
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