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EFFECT OF BRAND EXTENSION ON PRODUCT BRAND IMAGE: A CASE OF SAFARI COM KENYA LIMITED ANITA K. NISAN DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS

How to fill out effect of brand extension

How to fill out effect of brand extension

1. Start by conducting market research to understand your target audience and their preferences.
2. Identify the values and essence of your existing brand that you want to carry over to the brand extension.
3. Develop a clear brand positioning and messaging strategy for the brand extension.
4. Determine the target market for the brand extension and tailor your marketing efforts accordingly.
5. Design and develop the brand extension products or services with careful attention to quality and consistency with the existing brand.
6. Communicate the brand extension to your existing customers and target audience through various channels, such as advertising, social media, and public relations.
7. Monitor the success and impact of the brand extension through tracking consumer feedback, sales data, and brand equity measurements.
8. Continuously evaluate and refine the brand extension strategy to ensure its effectiveness and relevance in the market.

Who needs effect of brand extension?

1. Companies that already have a strong and recognizable brand in the market and want to leverage its equity to introduce new products or services.
2. Companies targeting a specific niche or segment of the market that can benefit from the association with an established brand.
3. Companies operating in highly competitive industries where brand differentiation is crucial to stand out from the competition.
4. Companies looking to maximize their market share and revenue by extending their brand presence to additional product categories or markets.
5. Companies aiming to enhance brand loyalty and customer trust by delivering consistent quality and value through brand extensions.

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What is effect of brand extension?

Brand extension can help increase brand awareness and reach new customers by leveraging the existing brand reputation and equity.

Who is required to file effect of brand extension?

The company or organization implementing the brand extension is required to file the relevant documentation.

How to fill out effect of brand extension?

The effect of brand extension can be filled out by providing detailed information about the new products or services being added to the existing brand portfolio.

What is the purpose of effect of brand extension?

The purpose of the effect of brand extension is to inform stakeholders and regulatory bodies about the expansion of the brand and its impact on the market.

What information must be reported on effect of brand extension?

The report on the effect of brand extension must include details about the new products or services, target market, marketing strategy, and potential impact on the existing brand.