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NATIONAL ASSOCIATION OF JUNIOR AUXILIARIES, INC.PUBLIC RELATIONS MANUAL email: Janet bell south.net website: Janet.org members only: username jawed password chapters Facebook: https://www.facebook.com/NAJAinc
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How to fill out public relations manual

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To fill out a public relations manual, follow these steps:
02
Start by creating an outline or table of contents for the manual. This will help organize the information and make it easier to navigate.
03
Include a section on the goals and objectives of the public relations department or team. This will provide context and guide the content of the manual.
04
Document the key messages and brand identity guidelines that should be followed in all PR communications.
05
Provide guidelines and templates for press releases, media pitches, and other common PR materials.
06
Include a section on crisis management and how to handle PR emergencies.
07
Outline the process for coordinating events, sponsorships, and other PR initiatives.
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Include any relevant policies or procedures, such as media relations protocols or social media guidelines.
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Consider including examples or case studies to illustrate best practices or successful PR campaigns.
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Lastly, review and update the manual regularly to ensure it remains current and relevant.

Who needs public relations manual?

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A public relations manual can be beneficial for various individuals or organizations, including:
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- PR professionals or teams who want to establish consistent practices and guidelines for their work.
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- Companies or businesses that frequently interact with the media and need a reference guide for PR activities.
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- Non-profit organizations looking to effectively communicate their mission and goals to the public.
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- Government agencies or departments aiming to maintain transparent and strategic PR efforts.
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- Educational institutions or universities that want to provide guidelines for their PR students or staff.
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A public relations manual is a document that outlines the strategies, policies, and procedures for managing communication and relationships with the public.
All organizations, businesses, or entities that engage in public relations activities are required to file a public relations manual.
To fill out a public relations manual, the organization must document its communication strategies, goals, target audience, key messages, and protocols for responding to media or public inquiries.
The purpose of a public relations manual is to provide guidance and direction on how to effectively communicate with the public, manage reputation, and handle public relations crises.
Information that must be reported on a public relations manual includes communication strategies, key messages, target audience analysis, media relations protocols, crisis communication plans, and any relevant policies.
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