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OCS Brand
Tone of Voice and
English Language
Guide2Tone of voiceContents
1. Introduction 4
2.2.12.22.2.12.2.2ContextChangesOur key values and purposeful key values purpose5
5
5
5
63. Tone of voice×73.13.23.33.4Characteristics
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02
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03
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04
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05
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06
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07
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08
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What is ocs brand tone of?
The OCS brand tone of refers to the messaging and communication style used by the Ontario Cannabis Store.
Who is required to file ocs brand tone of?
Any employee or contractor responsible for creating content for the Ontario Cannabis Store is required to adhere to the ocs brand tone.
How to fill out ocs brand tone of?
To fill out the OCS brand tone, employees and contractors must use the approved messaging and communication guidelines provided by the Ontario Cannabis Store.
What is the purpose of ocs brand tone of?
The purpose of the OCS brand tone is to ensure consistent and on-brand messaging across all communication channels.
What information must be reported on ocs brand tone of?
The OCS brand tone must include messaging that aligns with the values, mission, and brand identity of the Ontario Cannabis Store.
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