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ENGINEERING COMMITTEE Digital Video SubcommitteeAMERICAN NATIONAL STANDARD ANSI/SITE 35 2017Digital Program Insertion Cueing Message for Cable ANSI/SITE 35 2017NOTICE The Society of Cable Telecommunications
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To fill out digital program insertion cueing, follow these steps:
02
Determine the specific insertion points in the program where advertisements or other content will be inserted.
03
Prepare the content that needs to be inserted, such as commercials or promotional segments.
04
Encode the content into a format compatible with the digital program insertion system being used.
05
Identify and specify the exact timing and duration for each insertion point in the program.
06
Use the digital program insertion cueing system to input the insertion points and associated content information.
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Test the program with the inserted content to ensure smooth playback and transitions.
08
Make any necessary adjustments or edits to the cueing information if needed.
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Finalize the cueing information and save it for future use or reference.

Who needs digital program insertion cueing?

01
Digital program insertion cueing is needed by television broadcasters, cable/satellite providers, and streaming platforms that want to insert targeted advertisements or other content into their programming.
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Advertisers and content creators may also benefit from understanding digital program insertion cueing to ensure their content is effectively inserted into specific programs or time slots.
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Ultimately, anyone involved in the process of scheduling and delivering dynamic content within a broadcast or streaming context could benefit from using digital program insertion cueing.
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Digital program insertion cueing is the process of inserting advertisements or other customized content into a broadcast stream.
Broadcast stations or providers who insert advertisements or other content into their broadcasts are required to file digital program insertion cueing.
Digital program insertion cueing can typically be filled out online through a designated platform provided by the regulatory agency.
The purpose of digital program insertion cueing is to ensure transparency and accuracy in the reporting of inserted content for regulatory compliance.
Digital program insertion cueing typically requires reporting of the content inserted, the time of insertion, and any other relevant details.
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