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Extension Bulletin E3153 December 2017Michigans Produce Safety Risk Assessment For direct market fruit and vegetable producers A voluntary and confidential produce safety program that provides confidence
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Direct market is a method of selling products directly to consumers, bypassing intermediaries such as retailers or wholesalers.
Anyone who is selling products directly to consumers and bypassing intermediaries may be required to file for direct market.
To fill out for direct market, you will need to provide information about your products, pricing, distribution channels, and target market.
The purpose of direct market is to establish a direct relationship between producers and consumers, allowing for more control over pricing, distribution, and customer relationships.
Information that must be reported for direct market includes product descriptions, pricing information, sales channels, and target customer demographics.
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