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TRADE SHOW SALES ACTION PLAN Show Plan for (Salesperson Name)Event Dates (Show Attending)Overriding Goal for this show (Why am I attending?)$ Revenue I intend to generate by attending this show #
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01
Begin by determining your goals for the trade show sales action. Are you looking to generate leads, make sales, or build brand awareness?
02
Create an eye-catching and professional booth display. This includes using attractive signage, incorporating your brand colors and logo, and setting up product demonstrations or samples.
03
Train your sales team on effective sales techniques and product knowledge. They should be knowledgeable about your products or services, and skilled in engaging potential customers and closing deals.
04
Develop a lead generation strategy. This may involve collecting contact information from visitors to your booth, hosting contests or giveaways to gather leads, or offering special promotions for trade show attendees.
05
Prioritize follow-up with potential leads after the trade show. This includes sending personalized emails or calls to thank them for visiting your booth, providing additional information about your products or services, and setting up follow-up meetings or demos.
06
Evaluate the success of your trade show sales action by measuring key metrics, such as the number of leads generated, sales made, or brand awareness achieved. Use these insights to improve future trade show strategies.

Who needs trade show sales action?

01
Trade show sales action is beneficial for companies or businesses that want to showcase and promote their products or services to a targeted audience.
02
This may include businesses in industries such as technology, manufacturing, healthcare, consumer goods, and more.
03
Trade show sales action can help attract potential customers, build brand recognition, generate leads, and ultimately drive sales.
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Trade show sales action refers to the sales activities conducted by a company at a trade show or exhibition to promote their products or services.
Companies that participate in trade shows and engage in sales activities are required to file trade show sales action.
To fill out trade show sales action, companies need to provide details of the sales activities conducted at the trade show, including sales revenue and expenses.
The purpose of trade show sales action is to track and report the sales activities and outcomes of companies participating in trade shows.
Information such as sales revenue, expenses, products or services sold, and any promotional activities conducted at the trade show must be reported on trade show sales action.
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