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IDENTITY & GRAPHICS STANDARDS ANY USE OUTSIDE THE FOLLOWING GUIDELINES IS CONSIDERED INCORRECT. DEVIATIONS FROM THESE VERSIONS ARE CONSIDERED INCORRECT.1ATIS VISION, VALUES, COMMITMENT & Principles
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Start by gathering all the necessary information and resources for creating the identity and graphics standards.
02
Determine the key elements of the identity, such as logos, color palette, typography, and imagery style.
03
Create guidelines for the usage of logos, including size, placement, and clear space requirements.
04
Specify the color palette, including primary and secondary colors, as well as their usage in different contexts.
05
Define the typography guidelines, including recommended font families, sizes, and styles for various materials.
06
Establish guidelines for the use of imagery, such as photography or illustrations, to maintain consistency.
07
Provide examples and templates for different materials, such as letterheads, business cards, and presentations.
08
Include guidelines for digital assets, such as website design, social media graphics, and email templates.
09
Regularly review and update the identity and graphics standards to adapt to changing trends and needs.
10
Communicate and train employees or stakeholders on the importance and proper use of the identity and graphics standards.

Who needs identity amp graphics standards?

01
Any organization or company that wants to establish a strong and consistent brand identity would benefit from having identity and graphics standards.
02
This includes businesses of all sizes, nonprofit organizations, educational institutions, government agencies, and even individuals who want to create a personal brand.
03
Having clear and well-defined standards ensures that the brand's visual representation remains consistent across various platforms and materials, enhancing recognition and credibility.
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Identity and graphics standards are guidelines that dictate how a company's logo, colors, fonts, and other design elements should be used in order to maintain a consistent and professional brand image.
Typically, marketing or branding departments within a company are responsible for developing and filing identity and graphics standards.
Identity and graphics standards are usually filled out by specifying rules for logo usage, color palettes, typography, and any other visual elements that represent the brand.
The purpose of identity and graphics standards is to ensure that the company's visual identity remains consistent across all marketing materials, leading to a strong and recognizable brand.
Identity and graphics standards typically include guidelines for logo usage, color codes, font styles, minimum size requirements for logos, and other design elements.
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