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Content Strategy Documentation
Adaptive Content Strategy Overview ............................................................................................................................ 3
Foreword
3
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How to fill out content strategy documentation
How to fill out content strategy documentation
01
Step 1: Start by identifying the purpose and goals of your content strategy documentation.
02
Step 2: Define your target audience and their needs. This will help you tailor your content strategy accordingly.
03
Step 3: Conduct a content audit to assess the existing content on your website or other platforms. This will give you an overview of what content needs improvement or removal.
04
Step 4: Create a content inventory, including details such as the type of content, format, and its current status (e.g., published, in progress).
05
Step 5: Develop a content calendar or schedule to plan the creation and publishing of content in a systematic manner.
06
Step 6: Outline the content governance policies, guidelines, and standards that need to be followed by content creators and editors.
07
Step 7: Document the content creation process, including ideation, research, writing, editing, and publishing.
08
Step 8: Define the key performance indicators (KPIs) and metrics that will be used to measure the success of your content strategy.
09
Step 9: Continuously review and update your content strategy documentation as your goals, audience, or business needs evolve.
Who needs content strategy documentation?
01
Companies or organizations with an online presence
02
Content creators, writers, and editors
03
Digital marketing teams
04
Content strategists and consultants
05
Web developers and designers
06
Social media managers
07
Businesses aiming to improve their branding and messaging
08
Companies focusing on content marketing
09
E-commerce businesses
10
Educational institutions
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What is content strategy documentation?
Content strategy documentation is a plan that outlines how content will be created, managed, and distributed to achieve specific business goals.
Who is required to file content strategy documentation?
Companies and organizations that create and distribute content as part of their marketing or communication efforts are required to file content strategy documentation.
How to fill out content strategy documentation?
Content strategy documentation can be filled out by identifying target audience, setting goals, determining key messages, outlining content creation process, and establishing a distribution plan.
What is the purpose of content strategy documentation?
The purpose of content strategy documentation is to ensure that content is created and distributed in a strategic and consistent manner to achieve business objectives.
What information must be reported on content strategy documentation?
Content strategy documentation must include details on target audience, content goals, key messages, content creation process, distribution channels, and performance metrics.
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