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CITY OF McHenry PERMIT NO. DEPARTMENT OF COMMUNITY AND ECONOMIC DEVELOPMENT OUTSIDE DISPLAY OF MERCHANDISE For office use only. ZONING DIST: (Retail Businesses Only) PROPERTY ADDRESS: BUSINESS NAME:
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How to fill out outside display of merchandise?

01
Clear the display area: Start by removing any previous merchandise or clutter from the outside display area. This will provide a clean and organized space to showcase your products effectively.
02
Arrange products strategically: Consider the layout and arrangement of your merchandise. Place eye-catching items or best-selling products in prominent positions to attract customers' attention. Arrange the products in an aesthetically appealing manner, ensuring they are easily visible and accessible.
03
Create visually appealing displays: Use props, signage, and creative elements to enhance the visual appeal of your outside display. Consider using colorful posters, banners, or themed decorations to create an attractive and inviting display that reflects your brand's identity.
04
Prioritize quality and presentation: Ensure that the merchandise you display outside is of high quality and represents your brand well. Arrange the products neatly and in an organized manner, making sure they are clean, undamaged, and properly tagged or labeled with prices.
05
Consider the weather and security: Take into account the weather conditions in your area when setting up an outside display. Protect delicate items from rain or direct sunlight if necessary. Additionally, ensure the security of your merchandise by using locks or security measures to deter theft.

Who needs outside display of merchandise?

01
Retail stores: Retailers often utilize outside displays to attract customers passing by their storefronts. It helps increase foot traffic and showcases the latest or most enticing products, attracting potential buyers into the store.
02
Cafes and restaurants: Establishments in the food and beverage industry may use outside displays to showcase their menu items, daily specials, or seasonal offerings. This allows potential customers to get a glimpse of what they can expect inside and entices them to visit.
03
Boutiques and fashion stores: Outside displays are frequently used by clothing stores and boutiques to showcase their latest fashion collections or highlight their unique style. It serves as a visual representation of the brand's aesthetic and can attract the attention of potential customers.
04
Art galleries and museums: Art galleries and museums often use outside displays to showcase upcoming exhibitions or highlight specific artwork. It acts as a teaser, intriguing passersby and encouraging them to visit the gallery or museum.
05
Service-based businesses: Even service-based businesses such as salons, spas, or gyms can benefit from outside displays. They can promote specific services, special offers, or the expertise of their staff to entice potential clients and increase awareness of their business.
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Outside display of merchandise refers to the practice of showcasing goods or products outside of a retail establishment to attract customers.
Retail establishments or businesses that engage in outside display of merchandise are required to file.
To fill out outside display of merchandise, businesses need to provide information such as the description of the displayed items, location of the display, duration of the display, and any relevant permits or approvals.
The purpose of outside display of merchandise is to increase visibility, attract potential customers, and showcase products or services.
Information that must be reported on outside display of merchandise includes the description of displayed items, location of the display, duration of the display, and any necessary permits or approvals.
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