Get the free VISUAL IDENTITY GUIDE - cargotec.picturepark.com

VISUAL IDENTITY GUIDE Version 2.1 July 2016VISUAL IDENTITY GUIDE The basicsCornerstones5Brand promise6Brand structure7Logotypes8Logotype cutout14Logotype misuse15The elephant logotype mark16The elephant

How to fill out visual identity guide

How to fill out visual identity guide

1. Step 1: Determine the purpose and objectives of your visual identity guide.
2. Step 2: Define your brand elements such as logo, typography, color palette, and imagery.
3. Step 3: Specify guidelines for logo usage, including size, placement, and clear space requirements.
4. Step 4: Establish guidelines for typography, specifying font styles, sizes, and usage in different contexts.
5. Step 5: Define your color palette, including primary, secondary, and accent colors, and provide color codes.
6. Step 6: Outline guidelines for imagery, specifying the types of images that align with your brand and their appropriate usage.
7. Step 7: Provide examples and explanations for different elements of your visual identity, showcasing do's and don'ts.
8. Step 8: Outline guidelines for consistent branding across different platforms, including print, web, social media, etc.
9. Step 9: Offer guidance on creating branded collateral, such as business cards, letterheads, and signage.
10. Step 10: Regularly update and maintain your visual identity guide to reflect any changes or evolution in your brand.

Who needs visual identity guide?

1. Businesses and organizations that want to establish a strong and consistent brand identity.
2. Graphic designers and marketing teams responsible for creating brand materials.
3. Start-ups or companies undergoing brand repositioning or rebranding.
4. Franchise businesses looking to ensure consistent branding across multiple locations.
5. Companies working with external vendors or contractors who need guidance on brand standards.
6. Non-profit organizations wanting to establish a recognizable and unified visual presence.

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What is visual identity guide?

Visual identity guide is a set of guidelines that define how a brand should be visually represented in order to maintain consistency and build brand recognition.

Who is required to file visual identity guide?

Companies, organizations, or individuals with a brand that want to ensure consistent branding across all platforms are required to file a visual identity guide.

How to fill out visual identity guide?

Visual identity guide can be filled out by gathering all the necessary information about the brand's logo, colors, typography, imagery, and other visual elements, and organizing them into a comprehensive document.

What is the purpose of visual identity guide?

The purpose of visual identity guide is to provide a reference for anyone working with the brand on how to properly use its visual assets to maintain brand integrity and consistency.

What information must be reported on visual identity guide?

Visual identity guide must include details about the brand's logo variations, color codes, typography choices, imagery guidelines, and usage instructions.