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MARCH 2018 FINAL IAB / 4As STANDARD ADDENDUM FOR DIGITAL VIDEO ADVERTISING IN TV LONG FORM VIDEO CHECKLIST FOR THE PARTIES This Long Form Video Addendum (LFO Addendum) applies to digital video ads
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To fill out the IAB 4As Standard Addendum, follow these steps:
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The IAB 4As Standard Addendum is typically needed and used by advertising agencies, advertisers, and other parties involved in advertising campaigns and projects. It serves as a contractual agreement that outlines specific terms and conditions, additional provisions, or modifications to existing agreements. It is often used to protect the rights and interests of both advertisers and advertising agencies during collaborations and campaigns.
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The IAB 4As standard addendum is an additional document that provides guidance and specifications for digital advertising transactions between publishers and advertisers.
Both publishers and advertisers are required to file the IAB 4As standard addendum when conducting digital advertising transactions.
The IAB 4As standard addendum can be filled out by following the guidelines provided in the document, which includes information on pricing, placements, and creative specifications.
The purpose of the IAB 4As standard addendum is to establish clear guidelines and standards for digital advertising transactions, ensuring transparency and efficiency.
The IAB 4As standard addendum requires reporting of information related to pricing, placements, ad formats, and any additional terms of the agreement.
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