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Administered by University of Maine System Office of Strategic Procurement Request for Proposal (RFP) Digital Marketing/Advertising for University College, University of Maine at Augusta RFP #201676
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What is digital marketing/advertising?
Digital marketing/advertising refers to the promotion of products or services using online platforms and technologies such as social media, search engines, email marketing, and websites.
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Companies, businesses, or individuals engaging in digital marketing/advertising activities are required to file reports on their marketing/advertising strategies and expenses.
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To fill out digital marketing/advertising reports, businesses need to compile data on their online marketing activities, including the platforms used, audience targeting, messaging, budget allocation, and results achieved.
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The purpose of digital marketing/advertising is to reach and engage with target customers online, increase brand awareness, drive traffic to websites or stores, generate leads, and ultimately boost sales and revenue.
What information must be reported on digital marketing/advertising?
Information that must be reported on digital marketing/advertising typically includes campaign objectives, audience demographics, budget breakdown, performance metrics (such as click-through rates and conversions), and any disclosures required by advertising regulations.
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