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2018 COOPERATIVE ADVERTISING PROGRAM OPPORTUNITIES OVERVIEW
For participation in the following programs, refer to reprogram DatesRateOngoingImpressions/Rate
25,000/$600
50,000/$1,100
125,000/$2,500
200,000/$3,600
350,000/$5,600March
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How to fill out co-operative advertising program

How to fill out co-operative advertising program
01
Start by researching the requirements and guidelines of the co-operative advertising program you want to participate in.
02
Determine the specific advertising activities that are eligible for reimbursement under the program.
03
Create a detailed plan for your advertising campaign, including the target audience, message, and media channels to be used.
04
Contact the co-operative advertising program administrator or your channel partner to obtain any necessary application forms or documentation.
05
Fill out the application form accurately and provide all required supporting documents, such as proofs of advertising expenses, invoices, and campaign results.
06
Submit the completed application form and supporting documents to the program administrator within the specified deadline.
07
Keep track of the progress of your application and respond promptly to any requests for additional information or clarification.
08
Once your application is approved, carry out your planned advertising campaign and accurately document all relevant expenses.
09
Collect and organize all necessary documentation, including proofs of performance, receipts, and other evidence of your advertising efforts.
10
Submit the reimbursement claim according to the program guidelines, providing all required documentation and following any specified procedures.
11
Keep records of all communications and transactions related to the co-operative advertising program, as they may be needed for future reference or audits.
12
Follow up on the status of your reimbursement claim and address any inquiries or issues that may arise during the process.
13
Upon receiving the reimbursement, review the payment details and ensure they are accurate and in line with the approved amount.
14
Evaluate the effectiveness of your co-operative advertising program and make any necessary adjustments or improvements for future campaigns.
Who needs co-operative advertising program?
01
Co-operative advertising programs are beneficial for various stakeholders:
02
- Manufacturers or suppliers who want to promote their products or brands through their channel partners.
03
- Channel partners, such as retailers or distributors, who can leverage co-op funds to enhance their advertising efforts and increase sales.
04
- Small businesses or local merchants who may have limited advertising budgets and can benefit from sharing the costs with manufacturers or suppliers.
05
- Franchises or franchisees who want to maintain consistent advertising messages and branding across multiple locations.
06
- Companies operating in highly competitive industries where co-operative advertising can help differentiate their products or services.
07
- Organizations seeking to establish cooperative relationships with other businesses in their industry for mutual marketing benefits.
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What is co-operative advertising program?
Co-operative advertising program is where two or more businesses collaborate on advertising to promote their products or services together.
Who is required to file co-operative advertising program?
Any business or organization participating in a co-operative advertising program is required to file the program.
How to fill out co-operative advertising program?
To fill out a co-operative advertising program, businesses need to provide details of the collaboration, advertising materials used, and the agreed upon contributions from each participant.
What is the purpose of co-operative advertising program?
The purpose of co-operative advertising program is to pool resources and align marketing efforts to reach a larger audience and increase brand awareness.
What information must be reported on co-operative advertising program?
Information such as participating businesses, advertising materials used, contribution amounts, and marketing strategies must be reported on co-operative advertising program.
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