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Leonard N. Stern School of Business New York University KGB.0001: INTRODUCTION TO MARKETING SYLLABUS FALL 2018 Instructor Details:Professor Vicki Moritz Office: Titch 807 Phone: (212) 998 0518 Email:
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Start by understanding the purpose of the intro to marketing. It is an introductory course that provides an overview of the fundamental concepts and principles of marketing.
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Familiarize yourself with the course requirements and syllabus. This will help you understand what topics will be covered and what assignments or assessments you need to complete.
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Attend all the lectures and take thorough notes. Pay close attention to the key concepts and examples discussed in class.
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Participate actively in class discussions and group activities. This will not only enhance your learning experience but also help you understand different perspectives on marketing.
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Read the recommended textbooks and other reference materials. This will deepen your understanding of the subject matter and provide additional insights.
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Complete all the assigned readings and homework assignments. This will allow you to apply the concepts learned in class and reinforce your understanding.
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Seek clarification from your instructor or classmates if you have any doubts or questions. It's important to have a clear understanding of the concepts before moving on to more advanced topics.
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Review and revise your notes regularly. This will help you retain the information and prepare for quizzes or exams.
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Practice applying the marketing concepts in real-life scenarios. This can be done through case studies, projects, or internships.
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Finally, stay engaged and motivated throughout the course. Marketing is a dynamic field, and keeping up with industry trends and current events can greatly enhance your learning experience.

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Whether you aspire to work in marketing, sales, advertising, or any other field related to business, having a solid foundation in marketing can greatly enhance your career prospects.
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Intro to marketing is an introductory course that covers the basic concepts and principles of marketing.
Intro to marketing is typically a course taken by students interested in pursuing a career in marketing or related fields.
To fill out intro to marketing, students are required to attend classes, complete assignments and exams, and actively participate in discussions.
The purpose of intro to marketing is to provide students with a foundational understanding of marketing strategies, consumer behavior, and market research.
Information reported on intro to marketing may include marketing plans, target market analysis, and marketing campaign performance metrics.
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