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KGB.0001: INTRODUCTION TO MARKETING Prof. Eric Greenleaf Fall 2017 OFFICE: CLASS HOURS: Classroom: OFFICE HOURS: PHONE: EMAIL: TEACHING FELLOWS:813 Titch Hall M/W 8:00 9:15; 9:30 10:45 Titch UC04
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Step 1: Start by providing a brief introduction about the course, including the title and objectives of the syllabus.
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Step 2: Provide an overview of the marketing field, explaining the importance and relevance of studying marketing.
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Step 3: Break down the course structure and outline the different topics that will be covered, such as market segmentation, marketing strategies, consumer behavior, etc.
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Step 4: Specify the learning outcomes for each topic, including the knowledge and skills that students will gain upon completion of the course.
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Step 5: Include a detailed schedule or timeline for the course, indicating the duration of each topic and any important deadlines or exams.
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Step 6: Explain the evaluation and grading criteria, outlining how students will be assessed and how their final grades will be calculated.
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Step 7: Provide information on required textbooks or reading materials, as well as any additional resources that students may need for the course.
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Step 8: Mention any prerequisites or recommended background knowledge that students should have before taking the course.
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Step 9: Include the contact information for the instructor, including their email address and office hours, so that students can easily reach out for assistance.
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Step 10: Conclude the syllabus by reminding students of important dates and any additional policies or guidelines that they should be aware of.

Who needs syllabus intro to marketing?

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Students interested in pursuing a career in marketing or related fields.
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Professionals who wish to enhance their knowledge and skills in marketing.
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Anyone interested in understanding how marketing influences consumer behavior and decision-making.
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Syllabus intro to marketing is a document outlining the topics, objectives, and schedule of a marketing course.
Instructors or professors teaching a marketing course are required to file syllabus intro to marketing.
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