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Texas Municipal League Presents Positioning Your Community for Retail: Bringing Retail to Underserved Markets Friday, December 11, 2009, Austin Marriott North at Round Rock SHOP OK 20 09 W O ML TRIES
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How to fill out positioning your community for:

01
Identify your target audience: Start by understanding who you want to attract to your community. Determine the demographics, interests, and needs of your target audience to create a positioning strategy that resonates with them.
02
Conduct market research: Understand the competitive landscape and conduct market research to identify gaps or opportunities for your community. This will help you differentiate your community from others and position it uniquely in the market.
03
Define your unique value proposition: Clearly articulate what sets your community apart from others. Identify the unique benefits and value that members will receive by joining your community. This will help attract the right audience and create a compelling positioning.
04
Craft a compelling brand identity: Develop a strong brand identity for your community that reflects its personality and values. This includes creating a memorable name, logo, tagline, and visual elements that resonate with your target audience.
05
Determine your key messages: Identify the key messages that you want to communicate to your target audience. These messages should highlight the unique value proposition of your community and address the needs and desires of your audience.
06
Develop a content strategy: Create a content strategy that aligns with your positioning and target audience. Develop blog posts, social media content, videos, and other types of content that reinforce your positioning and engage your audience.
07
Engage with your target audience: Interact with your target audience through social media, online forums, events, and other channels. Engage in conversations, answer questions, and provide valuable content to build relationships and establish your community as a trusted resource.
08
Measure and adjust: Continuously monitor the success of your positioning strategy and make adjustments as needed. Analyze data, gather feedback from members, and track key metrics to ensure that your community is effectively positioned and meeting the needs of your target audience.

Who needs positioning your community for:

01
Startups or businesses launching a new online community to attract customers or build a network.
02
Non-profit organizations looking to engage and mobilize supporters around a cause or mission.
03
Existing communities or online platforms seeking to reposition themselves and attract a new audience or differentiate from competitors.
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