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Digital Video Subcommittees CTE STANDARDS CTE 1182 2019ProgramSpecific Ad Insertion Content Provider to Traffic Communication Applications Data Models CTE 1182 2019NOTICE The Society of Cable Telecommunications
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How to fill out program-specific ad insertion

01
Determine the program where you want to insert the ads.
02
Identify the specific points in the program where the ads should be inserted.
03
Prepare the ad content, ensuring that it aligns with the program's target audience and context.
04
Encode the program and the ad content using suitable video encoding tools.
05
Use program-specific ad insertion software or platforms to insert the ads at the desired points in the program.
06
Test the ad insertion to ensure it is seamless and does not disrupt the program viewing experience.
07
Monitor the ad insertion performance and make adjustments as necessary.
08
Analyze the ad insertion results to measure the effectiveness and impact of the ads on the program's viewership.

Who needs program-specific ad insertion?

01
Program-specific ad insertion is typically needed by broadcasters, content creators, and advertisers who want to monetize their video content by integrating targeted ads seamlessly into the program.
02
It is also beneficial for streaming platforms, on-demand services, and video publishers who aim to deliver personalized ad experiences to viewers.
03
Additionally, program-specific ad insertion can benefit advertisers looking to reach their target audience more effectively by aligning their ads with relevant program content and context.
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Program-specific ad insertion is the practice of inserting targeted advertisements into specific programs or content.
Broadcasters and cable operators are required to file program-specific ad insertion.
Program-specific ad insertion can be filled out electronically through the appropriate regulatory agency's online portal.
The purpose of program-specific ad insertion is to provide more targeted and relevant advertisements to viewers based on the specific content they are watching.
Information such as the name of the program, the specific advertisements inserted, and the duration of the ad insertion must be reported on program-specific ad insertion.
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