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KNOWLEDGE AND SKILLS DEVELOPEDINTEGRATED MARKETING CAMPAIGN EVENTS INTEGRATED MARKETING CAMPAIGNEVENT ICE INTEGRATED MARKETING CAMPAIGNPRODUCT ICP Sponsored by Fashion Institute of Design and MerchandisingINTEGRATED
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Integrated marketing is the coordination and integration of various marketing communication tools and avenues to deliver a unified and consistent message to customers.
Marketing professionals, business owners, and companies that utilize integrated marketing strategies.
To fill out an integrated marketing plan, one must first identify target audience, set goals, choose appropriate marketing channels, create a cohesive message, and measure results.
The purpose of integrated marketing is to ensure that all marketing communication efforts work together harmoniously to create a seamless brand experience for customers.
Information such as target audience demographics, marketing channels used, messaging strategy, and performance metrics must be reported in an integrated marketing plan.
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