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MUSIC ACADEMIC MAP College of Arts and Sciences Major Code: AS MUS BA Total Credits: 120 Catalog Year 20142015The Bachelor of Arts in Music combines a program of performance, history and theory with
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To fill out what is media planning, follow these steps:
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Start by understanding the target audience: Determine who you want to reach with your advertising campaign.
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Identify campaign objectives: Define what you want to achieve through media planning, such as increasing brand awareness or driving sales.
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Research media options: Explore various media channels, including TV, radio, print, outdoor advertising, digital platforms, etc.
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Evaluate media options: Analyze each media channel's reach, frequency, audience demographics, costs, and effectiveness to determine which ones align with your goals.
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Develop a media plan: Create a detailed plan that outlines the specific media channels and tactics you will utilize to reach your target audience.
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Set a budget: Determine how much you can allocate towards media buying and plan your spending accordingly.
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Monitor and optimize: Continuously track the performance of your media plan and make adjustments as needed to maximize results.
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Remember to stay informed about industry trends and consumer behavior to adapt your media planning strategies accordingly.

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Media planning is the process of selecting the most appropriate media outlets to advertise a product or service in order to reach the target audience effectively.
Media planners, marketing professionals, and advertising agencies are typically responsible for creating and implementing media planning strategies.
Media planning involves conducting research, analyzing data, setting objectives, developing a budget, selecting media channels, and evaluating the effectiveness of the campaign.
The purpose of media planning is to maximize the impact of advertising efforts by reaching the target audience through the most efficient and effective media channels.
Information such as target audience demographics, campaign objectives, budget allocation, media channels selected, and expected outcomes must be reported on media planning documents.
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