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NATIONAL OPEN UNIVERSITY OF NIGERIA SCHOOL OF MANAGEMENT SCIENCES COURSE CODE: MKT 826 COURSE TITLE: MARKETING MANAGEMENT 1 MKT 826: MARKETING MANAGEMENT NATIONAL OPEN UNIVERSITY OF NIGERIA 2 Course
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The purpose of marketing management and strategy is to effectively promote products or services to target markets and achieve business objectives.
Information such as marketing goals, target audience, marketing channels, budget allocation, and performance metrics must be reported on marketing management and strategy.
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