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MKT 204 Integrated Marketing Communications Semester 2, 2010Department of BusinessMACQUARIE UNIVERSITY FACULTY OF BUSINESS & ECONOMICS UNIT OUTLINEYear and Semester:Semester 2, 2010Unit convenor:Lawrence

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1. Start by gathering all the necessary information about the course, such as its title, description, and objectives.
2. Divide the course into different modules or sections, and outline the topics that will be covered in each.
3. Determine the duration of each module, and allocate appropriate class hours or instructional time for each topic.
4. Identify any prerequisites or recommended knowledge for the course, and include them in the outline.
5. Include any required reading materials, textbooks, or resources that students will need to access.
6. Add assessment methods, such as quizzes, exams, or projects, and specify their weightage in the course.
7. Define the learning outcomes or goals that students should achieve by the end of the course.
8. Consider incorporating any additional learning activities, such as group projects, discussions, or presentations.
9. Review and revise the outline to ensure it is well-structured, logical, and aligned with the course objectives.
10. Share the completed course outline with relevant stakeholders, such as instructors, department heads, or accreditation boards.
11. Update the outline as needed based on feedback or changes in the course curriculum or requirements.

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4. Accreditation boards or regulatory bodies may require course outlines as part of the approval or evaluation process for educational programs.
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