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MKTG304 Marketing Project Semester 2, 2010Department of Business2 MACQUARIE UNIVERSITY FACULTY OF BUSINESS & ECONOMICS UNIT OUTLINE1. INFORMATION ABOUT THIS COURSE..........................................................

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What is mktg304 marketing project?

The mktg304 marketing project is a project focused on developing a marketing plan for a specific product or service.

Who is required to file mktg304 marketing project?

Students enrolled in the Marketing course mktg304 are required to file marketing project as part of their coursework.

How to fill out mktg304 marketing project?

To fill out the mktg304 marketing project, students need to conduct market research, develop a marketing strategy, and create a detailed marketing plan.

What is the purpose of mktg304 marketing project?

The purpose of the mktg304 marketing project is to apply marketing concepts learned in the course to a real-world marketing scenario.

What information must be reported on mktg304 marketing project?

The mktg304 marketing project must include a situational analysis, marketing objectives, target market analysis, marketing mix strategy, and implementation plan.

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