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THE UNIVERSITY OF ALABAMA SYSTEM REQUEST FOR PROPOSAL Brand Research and Strategy Project RFP ISSUE DATE: November 28, 2017, PROPOSAL DUE DATE: December 13, 2017, ISSUED BY: Mr. Andy Terry University
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How to fill out brand research and strategy

01
Start by conducting thorough market and competitor research to understand the current landscape of the industry.
02
Identify your target audience and their needs, preferences, and behaviors.
03
Define your brand's unique value proposition and positioning in the market.
04
Develop a brand identity including logo, colors, typography, and visual elements.
05
Craft a brand message that effectively communicates your brand's values, mission, and benefits.
06
Create a comprehensive brand strategy that outlines the goals, objectives, and tactics to build and grow your brand.
07
Implement the brand strategy across all touchpoints including marketing campaigns, website, social media, packaging, and customer service.
08
Continuously monitor and evaluate the effectiveness of your brand strategy and make necessary adjustments to align with market developments and customer feedback.

Who needs brand research and strategy?

01
Startups and small businesses looking to establish strong brand presence and differentiation in the market.
02
Established businesses planning to rebrand or enter new markets.
03
Companies undergoing mergers or acquisitions to consolidate different brands under one cohesive brand strategy.
04
Organizations seeking to improve brand recognition, reputation, and customer loyalty.
05
Marketing and advertising agencies working on behalf of their clients to develop and execute effective branding strategies.
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Brand research and strategy involves understanding the market, competitors, target audience, and values of a brand to create a plan for positioning and communication.
Any company or organization that wants to establish a strong brand presence and gain a competitive advantage.
To fill out brand research and strategy, companies need to conduct market research, analyze competitors, define target audience, and develop a strategic plan.
The purpose of brand research and strategy is to create a strong brand identity, differentiate from competitors, and communicate effectively with target audience.
Companies must report on market analysis, competitor analysis, target audience insights, brand positioning, and communication strategies.
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