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Brand Identity Standards Guide Revised February 2018Brand Identity Standards Guide North Way Christian Communicable OF CONTENTS Brand Identity Overview×3 Logo Usage4 Mission Statement5 Primary Color

How to fill out brand identity standards guide

How to fill out brand identity standards guide

1. Start by gathering all the necessary information about your brand, including your mission, vision, values, logo, color palette, typography, imagery, and tone of voice.
2. Create a brand identity standards document template using a professional design software or a word processor.
3. Begin by providing an overview of your brand, including its history, purpose, and target audience.
4. Clearly define your brand's visual elements, such as the correct usage and placement of the logo, approved color codes and combinations, and preferred typography for different applications.
5. Outline guidelines for using visuals, including approved photography or illustrations and their style, composition, and resolution requirements.
6. Specify the tone of voice and language guidelines for written content, including the brand's personality, preferred language style, and any specific terminology that should be used or avoided.
7. Include examples and visual references to illustrate the correct usage of your brand identity elements.
8. Provide instructions on how to create various marketing materials, such as business cards, letterheads, brochures, social media graphics, and website elements, while maintaining brand consistency.
9. Emphasize the importance of consistency and adherence to the brand identity standards across all brand touchpoints.
10. Regularly review and update the brand identity standards guide as necessary to accommodate any changes or growth in your brand.

Who needs brand identity standards guide?

1. Companies and organizations that have a strong brand presence and want to maintain consistency across all their marketing and communication channels.
2. Marketing teams and creative agencies that work on developing and promoting a brand's visual identity and messaging.
3. Startups and small businesses that want to establish a clear and consistent brand from the beginning.
4. Franchise businesses that need to ensure brand consistency among multiple locations and individual operators.
5. Non-profit organizations that want to create a recognizable and credible brand to increase awareness and support for their cause.

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