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The University of Chicago Graduate School of Businesses Product Business Case “OatsontheRun “Bus 36981 Prof. Art Middle brooks Developing & Commercializing New Production Drake Dionne Kuhn Steve

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What is new product business case?

A new product business case is a document that outlines the rationale, opportunities, potential risks, and financial projections for launching a new product in the market.

Who is required to file new product business case?

The product development team, marketing team, and key stakeholders are usually required to file a new product business case.

How to fill out new product business case?

To fill out a new product business case, one must include sections on market analysis, competition, financial projections, risks, and project timeline.

What is the purpose of new product business case?

The purpose of a new product business case is to provide a comprehensive overview of the potential for a new product in the market and to guide decision-making on whether to proceed with the launch.

What information must be reported on new product business case?

Information such as market size, target market, competition analysis, pricing strategy, sales projections, and financial forecasts must be reported on a new product business case.

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