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Developing a Search Engine Marketing Strategy for Casual Games for International Markets Case Studies on European Markets Thesis Submitted in partial fulfillment for the degree of Bachelor of Science
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01
Research and understand the basics of search engine development: Before starting the development process, it is essential to have a good understanding of how search engines work and the different components involved. Research topics such as web crawling, indexing, ranking algorithms, and user interface design.
02
Define the scope and objectives of your search engine: Determine what your search engine will specialize in and the specific goals you want to achieve. Will it focus on web content, images, videos, or a combination? Will it target a specific industry or cater to a broad audience?
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Plan the architecture and infrastructure: Decide on the architecture and infrastructure that will support your search engine. This includes selecting the programming languages, frameworks, and databases that will be used. Consider scalability, performance, and maintenance aspects while designing the system.
04
Implement the web crawler: The web crawler is responsible for visiting web pages, downloading their content, and indexing it for search. Choose a crawler framework or build one from scratch to suit your needs. Ensure it follows web etiquette, respects robots.txt files, and handles various content types.
05
Develop the indexing system: Implement an indexing system that organizes the collected data in a way that allows for efficient and fast retrieval. Consider using data structures like inverted indexes to save keywords and their corresponding documents.
06
Design and implement the ranking algorithm: Develop a ranking algorithm that determines the relevance and ordering of search results based on user queries. Consider factors such as keyword density, backlinks, user engagement, and freshness of content. Regularly refine and improve the algorithm based on user feedback and data analysis.
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Create a user-friendly interface: Design a visually appealing and intuitive interface for users to interact with your search engine. Consider features like autocomplete suggestions, advanced search options, and filters to enhance the user experience.
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Test and optimize: Thoroughly test your search engine to ensure that it functions correctly and delivers accurate results. Identify and fix any bugs or performance issues. Monitor user feedback and behavior to continuously optimize the search experience.

Who needs developing a search engine?

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Researchers and academicians: Developing a search engine can be beneficial for researchers and academics who require a customized and specialized search tool for their field of study.
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Businesses and entrepreneurs: Companies and entrepreneurs in various industries can benefit from developing a search engine tailored to their specific products or services. It can help improve their online presence, drive targeted traffic, and enhance customer engagement.
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Startups and innovators: Developing a search engine can be an exciting venture for startups and innovators looking to disrupt the search industry or offer a unique approach to information retrieval.
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Developers and tech enthusiasts: Developing a search engine can be a challenging and rewarding project for developers and technology enthusiasts. It allows them to gain hands-on experience in various aspects of search engine development, from web crawling to ranking algorithms.
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Content creators and website owners: Content creators and website owners can develop their search engine to offer a more customized and focused search experience for their audience. It can help improve content discoverability and user engagement on their platforms.
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Developing a search engine involves creating algorithms and software that allow users to search for information on the internet.
Developing a search engine can be filed by individuals or companies involved in the creation of search engines.
Developing a search engine requires technical expertise in coding and programming to build the necessary algorithms and infrastructure.
The purpose of developing a search engine is to provide users with a tool to easily search for and access information on the web.
Information such as the search algorithms used, the database structure, and any unique features of the search engine must be reported.
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